Should I emerge with the latest business ideas in Nigeria to make money online?
One of the questions that I get asked a lot by many clients is should I emerge with the latest business ideas in Nigeria to make money online. Particularly, my clients ask me whether their idea should be unique and new to the market, something that nobody has done before to make a successful business. My response is generally the same. I will share with you this response here and my reasons for why thinking of the latest business ideas in Nigeria is setting you up to fail. For starters, I think emerging with the best small business ideas to start in 2023 is great and I am not discouraging it. Nonetheless, when you are starting a new business or looking forward to make money online, emerging with the latest business ideas is not the way to go. Basically because testing something new needs a huge budget to start with and many man-hours to take to market. This implies that if you do emerge with something completely new, you will first have to test whether this is something that the...